What Happens When a Brand is Born on the Flats?
We recently sat down with The Trout Wrangler Podcast to talk shop—about fly fishing, the Lowcountry of Charleston, building Atollas, and what it really means to make fly fishing gear for those who get the job done on foot.
It’s not every day we get to tell our story from the beginning. This episode is a behind-the-scenes look at how Atollas came to life (there's a surprise twist), respecting the water, and why we design the way we do: minimalist, mobile, and made for movement.
What You’ll Hear in the Episode
In the full interview, we dig into:
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The philosophy behind minimalist fly fishing gear
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Why wade fishing demands smarter, lighter tools
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Early prototyping and field testing in the Lowcountry
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Lessons learned starting a brand from scratch
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What’s next for Atollas
You'll also catch a few stories about our redfish obsession, and how a few missteps and a big decision helped shape who we are today.
🎧 Watch the Full Episode
New to Atollas?
Atollas is a Charleston, SC based fly fishing brand built for fly anglers on the go. We make minimalist gear that helps you stay light, fast, and focused when you're on foot and in the water. Every product we make is designed to eliminate clutter, reduce drag, and help you move through your session with ease.